Product Catalogue

Product Life Cycle Management

49,00 59,29

Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.

This course aims to describe and explain how to manage the main stages of a product life-cycle.

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Description

What is the Product Life Cycle Management?

The Product Life Cycle (PLC) is a sequence of stages from introduction to growth, maturity and decline through which most product progress. The Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.

This course aims to describe and explain how to manage the main stages of a product life-cycle:

  • Introduction, where the product branding is established, pricing strategy is defined, distribution channels identified, marketing strategy is defined;
  • Growth, where product quality and pricing are maintained, distribution channels are added and promotion aims to a broader audience;
  • Maturity, where distribution becomes more intensive and promotion emphasizes product differentiation and new features;
  • Decline, where pricing is reduced and liquidation strategies are applied.

For more info, please have a look at the additional information tab, or at how our courses are structured: they are designed focusing on Learning Retention exploiting Gamification

 

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Instructor

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Additional information

Category

Online course

Bundle / Single Product

Single course

Material

Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos

Level

Awareness

Duration

Approx. 3,5 h

Language

English, Italian

Gamification

Yes

Certificate

Yes

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