Product Life Cycle Management
$20,70
Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.
This course aims to describe and explain how to manage the main stages of a product life-cycle.
Description
Product Life Cycle Management
What is the Product Life Cycle Management?
The Product Life Cycle (PLC) is a sequence of stages from introduction to growth, maturity and decline through which most product progress. The Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.
This course aims to describe and explain how to manage the main stages of a product life-cycle:
- Introduction, where the product branding is established, pricing strategy is defined, distribution channels identified, marketing strategy is defined;
- Growth, where product quality and pricing are maintained, distribution channels are added and promotion aims to a broader audience;
- Maturity, where distribution becomes more intensive and promotion emphasizes product differentiation and new features;
- Decline, where pricing is reduced and liquidation strategies are applied.
What will you learn:
- What the 4 stages of Product Life Cycle Management are
- How to deal with product life cycle in the context of the product portfolio
- The critical stage of product introduction and how to deal with it
- Sustainability tools
Who is this course for:
- Product managers who want to understand the importance of product life cycle
- All people involved in product development
Additional details:
- Duration: 3,5h
- Level: Awareness
- Multimedia
- Intermediate quizzes
- Final test
- Final certificate
Course Content
Instructor
Nicola Accialini
Agile Manufacturing CoachBorn in Italy, I studied Aerospace Engineering at the University of Padua. I started my career as a Manufacturing Engineer in the aerospace business, where I had the opportunity to manage the industrialization of mechanical transmissions for American and Canadian companies, leaders in the production of aircraft engines. Then I moved to Germany in different companies, where I had the opportunity to develop manufacturing and assembly methods, technologies and processes. Among the main activities, I managed the design of a new assembly facility. Here, I also had the opportunity to broaden my knowledge and areas of expertise by scouting for…
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Additional information
| Category | Online course |
|---|---|
| Bundle / Single Product | Single course |
| Material | Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos |
| Level | Awareness |
| Duration | Approx. 3,5 h |
| Language | English, Italian |
| Gamification | Yes |
| Recommended Prerequisites | Introduction to New Product Development |
| Certificate | Yes |
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