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Product Life Cycle Management

$30,94 $37,44

Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.

This course aims to describe and explain how to manage the main stages of a product life-cycle.

Description

Product Life Cycle Management

What is the Product Life Cycle Management?

The Product Life Cycle (PLC) is a sequence of stages from introduction to growth, maturity and decline through which most product progress. The Product Life Cycle Management has a significant impact on marketing strategy, the marketing mix and on new product development.

This course aims to describe and explain how to manage the main stages of a product life-cycle:

  • Introduction, where the product branding is established, pricing strategy is defined, distribution channels identified, marketing strategy is defined;
  • Growth, where product quality and pricing are maintained, distribution channels are added and promotion aims to a broader audience;
  • Maturity, where distribution becomes more intensive and promotion emphasizes product differentiation and new features;
  • Decline, where pricing is reduced and liquidation strategies are applied.

What will you learn:

Who is this course for:

Additional details:

Instructor

Nicola Accialini

Nicola Accialini

Managing Consultant

Born in Italy, I studied Aerospace Engineering at the University of Padua.I started as a Manufacturing Engineer in the aerospace sector at AvioAero, a company of GE Aviation, in Rivalta di Torino, where I had the opportunity to manage the industrialization of mechanical transmissions for American and Canadian companies, leaders in the production of aircraft engines.I then moved to Germany to Rolls-Royce Deutschland in Berlin and then to Aerospace Transmission Technologies, a Joint Venture of Rolls-Royce and Liebherr Aerospace based on Lake Constance. In Germany I had the opportunity to support the Capability Acquisition team to develop the production methods…

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Additional information

Category

Online course

Bundle / Single Product

Single course

Material

Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos

Level

Awareness

Duration

Approx. 3,5 h

Language

English, Italian

Gamification

Yes

Certificate

Yes

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