Product Catalogue

Market Research

59,00 71,39

Market Research is an organized effort to gather information about target markets or customers. In this course, the practitioner will learn its importance in New Product Development.

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Description

Market Research (MR) is an organized effort to gather information about target markets or customers. It is one of the main factors used in maintaining competitiveness over competitors. It provides important information to identify and analyze:

  1. the market need
  2. market size
  3. competition
MR is a way of getting an overview of consumers’ wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. MR is a way that producers and the marketplace study the consumer and gather information about the consumers’ needs. There are two major types of MR:
  1. primary research, which is sub-divided into quantitative and qualitative research
  2. secondary research.

Many companies use market research to test out new products or to get information from consumers about what kinds of products or services they need and don’t currently have.

 

For example, a company that was considering going into business might conduct MR to test the viability of its product or service. If the MR confirms consumer interest, the business can proceed confidently with the business plan. If not, the company should use the results of the MR to make adjustments to the product to bring it in line with customer desires.

Therefore, it is evident to the Practitioner its importance in New Product Development: through different techniques described and explained in this course, the Product Development team will be able to listen to “The Voice of Customer”, which means to identify what customers need, therefore providing important input in the very early stage – concept generation – of a new product development process.

At the end of the course, a final test will check your knowledge. If you pass the test, you will get a Final Certificate.

For more info, please have a look at the additional information tab, or at how our courses are structured: they are designed focusing on Learning Retention exploiting Gamification

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Additional information

Category

Online course

Bundle / Single Product

Single course

Material

Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos

Level

Awareness

Duration

Approx. 3,5 h

Language

English, Italian

Gamification

Yes

Certificate

Yes

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