In this course, the practitioner will learn its importance in New Product Development.
Market Research is an organized effort to gather information about target markets or customers. It is one of the main factors used in maintaining competitiveness over competitors.
Many companies use market research to test out new products or to get information from consumers about what kinds of products or services they need and don’t currently have.
It is clear to the Practitioner its importance in New Product Development Management: through different techniques described and explained in this course, the Product Development team will be able to listen to “The Voice of Customer”, which means to identify what customers need, therefore providing important input in the very early stage – concept generation – of a new product development process.
At the end of the course, a final test will check your knowledge. If you pass the test, you will get a Final Certificate.
What will you learn?
Who is this course for:
Nicola AccialiniManaging Consultant
Born in Italy, I studied Aerospace Engineering at the University of Padua. I started my career as a Manufacturing Engineer in the aerospace business, where I had the opportunity to manage the industrialization of mechanical transmissions for American and Canadian companies, leaders in the production of aircraft engines.Then I moved to Germany in different companies, where I had the opportunity to develop manufacturing and assembly methods, technologies and processes.Among the main activities, I managed the design of a new assembly facility. Here, I also had the opportunity to broaden my knowledge and areas of expertise by scouting for suppliers, participating…
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Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos
Introduction to New Product Development
Approx. 3,5 h