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Market Research

$30,61 $37,04

In this course, the practitioner will learn its importance in New Product Development.

Description

Market Research

Market Research is an organized effort to gather information about target markets or customers. It is one of the main factors used in maintaining competitiveness over competitors.

It is a way of getting an overview of consumers’ wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed.
 

Many companies use market research to test out new products or to get information from consumers about what kinds of products or services they need and don’t currently have.

 

It is clear to the Practitioner its importance in New Product Development Management: through different techniques described and explained in this course, the Product Development team will be able to listen to “The Voice of Customer”, which means to identify what customers need, therefore providing important input in the very early stage – concept generation – of a new product development process.

At the end of the course, a final test will check your knowledge. If you pass the test, you will get a Final Certificate.

What will you learn?

Who is this course for:

Additional Details:

Instructor

Nicola Accialini

Nicola Accialini

Managing Consultant

Born in Italy, I studied Aerospace Engineering at the University of Padua.I started as a Manufacturing Engineer in the aerospace sector at AvioAero, a company of GE Aviation, in Rivalta di Torino, where I had the opportunity to manage the industrialization of mechanical transmissions for American and Canadian companies, leaders in the production of aircraft engines.I then moved to Germany to Rolls-Royce Deutschland in Berlin and then to Aerospace Transmission Technologies, a Joint Venture of Rolls-Royce and Liebherr Aerospace based on Lake Constance. In Germany I had the opportunity to support the Capability Acquisition team to develop the production methods…

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Additional information

Category

Online course

Bundle / Single Product

Single course

Material

Augmented Reality, External Links, Final Summary, Final Test, Pictures, Quiz, Reference List, Text, Videos

Level

Awareness

Duration

Approx. 3,5 h

Language

English, Italian

Gamification

Yes

Certificate

Yes

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