Welcome to our course!
My name is Nicola Accialini and I am the instructor for this course.
The Product Life Cycle (PLC) is a sequence of stages from introduction to growth, maturity and decline through which most products progress.
The PLC has a significant impact on marketing strategy, the marketing mix and on new product development.
This course aims to describe and explain how to manage the main stages of a product life-cycle:
- Introduction, where the product branding is established, pricing strategy is defined, distribution channels identified, marketing strategy is defined;
- Growth, where product quality and pricing are maintained, distribution channels are added and promotion aims to a broader audience
- Maturity, where distribution becomes more intensive and promotion emphasizes product differentiation and new features
- Decline, where pricing is reduced and liquidation strategies are applied
Remember that for any doubts, at the end of each lesson you can submit your questions using the space reserved for comments. It will be my pleasure to answer you as soon as possible.
For this course, a virtual assistant will guide you and help to understand the structure, contents and give you some info pills. Are you curious to know who is he? Download Metaverse app on your smart mobile device, then scan the QR code you find here on the bottom.