Welcome to our course!
My name is Nicola Accialini and I am the instructor for this course.
Market research is an organized effort to gather information about target markets or customers. It is one of the main factors used in maintaining competitiveness over competitors. It provides important information to identify and analyze:
- the market needs
- market size
Therefore, it is evident to the Practitioner the importance of Market research in New Product Development: through different techniques described and explained in this course, the Product Development team will be able to listen to “The Voice of Customer”, which means to identify what customers need, therefore providing important input in the very early stage – concept generation – of a new product development process.
Remember that for any doubts, at the end of each lesson you can submit your questions using the space reserved for comments. It will be my pleasure to answer you as soon as possible.
In this course, we provide you a virtual assistant which will help during lessons and give some additional information. Do you want to know who will be your assistant? Please download Metaverse App to your smart mobile and scan the QR code here on the bottom.