Introduction to New Product Development Management

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Product Development is subject to a great change: products are becoming increasingly complex, global competition and price pressure increases and customer requirements become increasingly individual and difficult to fulfill.

For these reasons, it is important to face Product Development with a structured approach.

In this course, the practitioner will be introduced to main concepts of New Product Development Management. More in detail, it will be explained why it is important to follow an NPD approach, what the main benefits are for an organization, what are the main challenges and efforts in facing the development process of new products.

The introductory spirit makes this course suitable to anyone who is facing this topic for the first time, and wants to understand the main characteristics of NPD Management without going into details of specific topics.

In this course, you will be assisted by one of the greatest inventors of our time. Do you want to see who I am talking about? Download Metaverse App on your mobile device and scan the QR code: 

1 Introduction to new product development

And now… let’s start!